Friday, May 14, 2010

The Google Job Experiment - it worked!

A fabulous example of how to stand out from the crowd when job-hunting: Alec Brownstein is a copywriter and was looking for a job at a cool agency. As many people do, he used Google, but not like you would think. See the result:

Alec Brownstein bought Google ad words for the creative directors’ names, which cost him $6: “No one else was bidding on (the names), so I got the top spot for like 10 cents a click.”

This got him interviews with everyone except Granger. Reichenthal and Vitrone are both at Y&R NY and the rest is history.


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