Latest work by Cinnamon Creative: Web design for Mary Portas's retail concept.

Mary Portas is targeting fashion's 'invisible' market with a new clothing range designed for the over-40s, and Cinnamon Creative has created the web design and social media design for the collection, in partnership with House of Fraser.

You can see the designs here and you can purchase all clothes, shoes and accessories from August 18, from Mary at House of Fraser, 31 Oxford Street, London W1 or online at houseoffraser.com/maryportas















Mary Portas wearing clothes and jewellery from the new range.
Photograph: Sophia Evans for the Observer

Latest work: Web design, email templates and social media for House of Fraser

Cinnamon Creative has completed work with House of Fraser on their new premium look website that launched last week. It focuses on content and strong user engagement with a web-based international style magazine.

House of Fraser’s Facebook Fangate and competition pages (including tabs for Rihanna and Mary Portas) were also designed by Cinnamon Creative, as well as 7 new email templates, and e-branding of their 'Recognition' loyalty and Business Incentives programmes.

Click here to view the work via the Cinnamon Creative site, and of course check out the brand new live site: www.houseoffraser.co.uk

ASOS launches an independent marketplace

Loving ASOS's innovative and bold idea to feature a Fashion Marketplace allowing smaller, independent designers to sell through their website.

The company said the "ASOS Marketplace" initiative - allowing small boutiques to sell their fashion products to ASOS customers - should boost traffic to the site and drive further sales"

ASOS Marketplace launched today along with another new feature, Fashion Finder - which allows customers to search for brands the company does not ordinarily sell.

Selling becomes sociable

E-commerce is becoming more social and more connected to the offline world. This great article form The Economist forecasts its future.

Uniqlo Lucky Counter

A new one from Uniqlo, Lucky Counter: You tweet about a product and its price will come down for everybody. Excellent social interaction idea.

Source; Adverblog

Brilliant online ad idea

A very creative online ad for Ikea: when clicking the banner the user has to select an mp3 from his or her own computer to be played through the ad. Click here to view the ad and see what I mean...

New website for Paul Smith

One of my favourite fashion designer's, Paul Smith, has launched a new website.

The new site is both an e-commerce site and a brand showcase for the internationally renowned fashion business. (Smaller-scale online purchasing had already been available on the site since 2004, but it has now been ramped up). It's a simple, clean HTML interface with large, animated images and it results in a strong visual impact.

Paul Smith World is a section of the website which features creative and art projects by the designer. This will be refreshed on a regular basis to encourage users to return to the site.

The new site certainly offers an enhanced user experience and I imagine it will greatly drive online sales.

Latest Work: branding for the new generation of kidswear for Marks & Spencer

Logo, branding and web site landing pages for 'Rock Royalty', the new generation of kidswear for Marks & Spencer.

See the branding live here and the design for 'Behind the Scenes at the photoshoot' here.

M&S website voted most user-friendly

According to a new Online High Street Report from web usability consultancy Webcredible, M&S has been voted the most user-friendly website of all UK high street brands.

It is a surprise result for M&S as its site only came ninth on the list last year. Meanwhile, WHSmith came joint second, whilst John Lewis maintained its place of third on the rankings.

The criteria used to evaluate the websites includes browsing, navigation, the checkout process , searching and product display pages.

Despite widespread improvements, there are some basic areas where retailers need to do better on, the report found.

Areas that could be improved include using the same form for logging on and registering, allowing customers to alter the number of products displayed on a page and changing the colour of visited links.

See the article in full on BBC News

3+ = the coolest gig in town

Here's my design for the flyer for my dad's forthcoming gig in October. It's at a very cool venue - Hugo's in Queen's Park - and it should be a really entertaining night.

Latest Work for Marks & Spencer

Lots of new projects created this last month for the High St giant

Branding new womenswear collections such as Denim Boutique, Saint Maxim, Exotic Island and Modern Smartwear, as well as new lingerie collections: Shanghai Blossom and Flowerpress

Lingerie Branding

Two new collections branded for Marks & Spencer: Flowerpress and Shanghai Blossom. Moodboards below.

Latest Work: the 'Seventies Summer' branding for Marks & Spencer

Latest project is now live: the branding of a funky new retro-style lingerie range from the UK High Street giant:

See the branding featured on the Marks & Spencer website here.

...And another for the M&S series

Further to this post, the latest in the series of the 'What's Hot' designs commissioned for www.marksandspencer.com appears online this week.

The live link is here.

Marks & Spencer

As a freelancer, when not working from home on my private client projects, I am often contracted to work in the design studios of Advertising or Design agencies, in central London.

Right now, I am doing something completely different, working in-house at Marks & Spencer head office at their new premises in Paddington Basin - working as part of the e-commerce design team. It is a beautiful office environment but I am not used to working within such a corporate environment.

It's altogether another experience but that's what I like about freelancing - the variety of work, and constant change of pace, environment and work.

Above are a couple of my M&S creations since I began working on the site graphics last week.