Is this the best use of a cut-out ever?

Puma's clever little shoe bag box

If you love clever packaging you'll have some respect for Puma's innovating thinking on the humble shoe box while keeping sustainability in mind.

Great Branding / Packaging: Cider

After launch, Cider immediately took second and fourth place on the Swedish cider sales list, and has been top five ever since.

Design group, Amore has won numerous awards for the design of Cider, and with zero other marketing efforts, Cider has achieved sales and distribution in Norway, Italy and Germany.