What makes some brands inspirational, while others struggle?
The answer is Lovemarks - a term to coin brands that inspire loyalty beyond reason.
"Take a brand away and people will find a replacement. Take a Lovemark away and people will protest its absence. You don’t just buy Lovemarks, you embrace them passionately."
My Lovemarks are: New York City, everything Apple, Scrabulous, Whole Earth Peanut Butter, Google, Hawaii Conditioner, Laurent-Perrier Pink Champagne and of course Cinnamon Creative!
What are your Lovemarks?