Marks & Spencer has launched an online version of its discount outlet stores, as part of its multiplatform strategy.
&S Outlet will offer up to 40% off M&S clothing ranges including menswear, womenswear, lingerie and children’s wear and will feature items from recent M&S collections from its brands including Per Una, Autograph and Collezione.
M&S currently operates 50 Outlet stores in the UK, but has never been available online.
The M&S Outlet site stands alone from the core M&S website and is operated by http://www.blogger.com/img/blank.gifAmazon, meaning customers can use Amazon accounts on the site, but they cannot return items to M&S Outlet or high street stores.
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A spokesperson for M&S says that while the online Outlet store is not fully integrated with the rest of the business, it has been designed “to cater for the way customers are shopping now” and is likely to be integrated with the new M&S ecommerce platform due to launch in 2013.
CEO Marc Bolland set out his long-term plans for building a multiplatform business last year, including ending its partnership with Amazon, which currently provides M&S’s main ecommerce website, to develop a bespoke and fully integrated online platform due to launch in 2013.
Source: Marketing Week
Tuesday, February 21, 2012
M&S launches online outlet shopping
Monday, August 2, 2010
Back to School Campaign for Marks & Spencer
Just completed major projects for Marks & Spencer's 'Back to School' online campaigns.
Design work included Back to School branding, 3 for 2 and £6.50 Value Uniform campaigns.
www.marksandspencer.com/kids
Friday, February 5, 2010
Latest Work: branding for the new generation of kidswear for Marks & Spencer
Logo, branding and web site landing pages for 'Rock Royalty', the new generation of kidswear for Marks & Spencer.
See the branding live here and the design for 'Behind the Scenes at the photoshoot' here.
Saturday, January 16, 2010
Latest Work: Valentine's branding for Marks & Spencer
Latest project is now live: Valentine's Day branding and landing pages for www.marksandspencer.com.
See the live designs here.
Friday, October 23, 2009
M&S website voted most user-friendly
According to a new Online High Street Report from web usability consultancy Webcredible, M&S has been voted the most user-friendly website of all UK high street brands.
It is a surprise result for M&S as its site only came ninth on the list last year. Meanwhile, WHSmith came joint second, whilst John Lewis maintained its place of third on the rankings.
The criteria used to evaluate the websites includes browsing, navigation, the checkout process , searching and product display pages.
Despite widespread improvements, there are some basic areas where retailers need to do better on, the report found.
Areas that could be improved include using the same form for logging on and registering, allowing customers to alter the number of products displayed on a page and changing the colour of visited links.
See the article in full on BBC News
Tuesday, October 13, 2009
Marks & Spencer: new site design
Over the last couple of months Cinnamon Creative has been working on designs for many of the pages of the completely revamped M&S website which launched today.
The main visual difference is the new widescreen '1024' format that allows M&S to create more vibrant landing pages.
The new site also aims to improve the complete customer experience. New features include catwalk videos, fabric swatches and a carousel image suite which brings the clothes to life. The new site also includes stock availability information when customers select their sizes.
Check out the new site here and media coverage of the work here.
Tuesday, September 30, 2008
Web designs for Marks & Spencer
Ladies and gentlemen of the world - buy some key pieces from M&S courtesy of some of my new editorial page designs for marksandspencer.com . Women - click here. Men - go for it here!
Sunday, June 15, 2008
Latest Work for Marks & Spencer
Lots of new projects created this last month for the High St giant
Branding new womenswear collections such as Denim Boutique, Saint Maxim, Exotic Island and Modern Smartwear, as well as new lingerie collections: Shanghai Blossom and Flowerpress
Friday, June 13, 2008
Lingerie Branding
Two new collections branded for Marks & Spencer: Flowerpress and Shanghai Blossom. Moodboards below.
Thursday, May 15, 2008
Latest Work: the 'Seventies Summer' branding for Marks & Spencer
Latest project is now live: the branding of a funky new retro-style lingerie range from the UK High Street giant:
See the branding featured on the Marks & Spencer website here.
Saturday, May 3, 2008
...And another for the M&S series
Further to this post, the latest in the series of the 'What's Hot' designs commissioned for www.marksandspencer.com appears online this week.
The live link is here.
Tuesday, April 29, 2008
Latest Design Work: Hot Trends for M&S
Here is one of a series of brand new designs commissioned for www.marksandspencer.com for the 'What's Hot' section of their e-commerce site.
The bold and funky design has generated approximately 10,000 clicks in the one week it's been live, with a conversion rate of 2.7%, and it will now form the basis of the new template for all the 'What's Hot' pages in the coming weeks.
