What makes some brands inspirational, while others struggle?
The answer is Lovemarks - a term to coin brands that inspire loyalty beyond reason.
"Take a brand away and people will find a replacement. Take a Lovemark away and people will protest its absence. You don’t just buy Lovemarks, you embrace them passionately."
My Lovemarks are: New York City, everything Apple, Scrabulous, Whole Earth Peanut Butter, Google, Hawaii Conditioner, Laurent-Perrier Pink Champagne and of course Cinnamon Creative!
What are your Lovemarks?
Showing posts with label passion. Show all posts
Showing posts with label passion. Show all posts
Wednesday, September 17, 2008
Lovemarks
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