Wednesday, May 12, 2010

A fascinating and awesome video of social media stats

And here are the stats mentioned in the video:

- Over 50% of the world’s population is under 30-years-old

- 96% of them have joined a social network

- Facebook tops Google for weekly traffic in the U.S.

- Social Media has overtaken porn as the #1 activity on the Web

- 1 out of 8 couples married in the U.S. last year met via social media

- Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…

- Facebook added over 200 million users in less than a year

- iPhone applications hit 1 billion in 9 months.

- We don’t have a choice on whether we DO social media, the question is how well we DO it.”

- If Facebook were a country it would be the world’s 3rd largest ahead of the United States and only behind China and India

- 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction

- 80% of companies use social media for recruitment; % of these using LinkedIn 95%

- The fastest growing segment on Facebook is 55-65 year-old females

- Ashton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the populations of Ireland, Norway, or Panama.

- 50% of the mobile Internet traffic in the UK is for Facebook…people update anywhere, anytime…imagine what that means for bad customer experiences?

- Generation Y and Z consider e-mail passé – some universities have stopped distributing e-mail accounts

- Instead they are distributing: eReaders + iPads + Tablets

- What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…

- The #2 largest search engine in the world is YouTube

- While you watch this 100+ hours of video will be uploaded to YouTube

- Wikipedia has over 15 million articles…studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English

- There are over 200,000,000 Blogs

- Because of the speed in which social media enables communication, word of mouth now becomes world of mouth

- If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour

- 25% of search results for the World’s Top 20 largest brands are links to user-generated content

- 34% of bloggers post opinions about products & brands

- Do you like what they are saying about your brand? You better.

- People care more about how their social graph ranks products and services than how Google ranks them

- 78% of consumers trust peer recommendations

- Only 14% trust advertisements

- Only 18% of traditional TV campaigns generate a positive ROI

- 90% of people that can TiVo ads do

- Kindle eBooks Outsold Paper Books on Christmas

- 24 of the 25 largest newspapers are experiencing record declines in circulation

- 60 millions status updates happen on Facebook daily

- We no longer search for the news, the news finds us.

- We will non longer search for products and services, they will find us via social media

- Social Media isn’t a fad, it’s a fundamental shift in the way we communicate

- Successful companies in social media act more like Dale Carnegie and less like Mad Men Listening first, selling second

- The ROI of social media is that your business will still exist in 5 years

- Bonus: comScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – is the #1 social network

Source: Socialnomics Social Media Blog

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