Friday, April 30, 2010

Tel Aviv "Don't Drink and Drive" Ad Campaign: a billboard made out of 80 crashed cars

How do you get people to take home the "Don't drink and drive" message when they've heard it all before? Billboards seem to have little impact (pardon the pun), dramatic TV numbs us to the core.... Well it seems that Shalmor Avnon Amichay/ Y&R Interactive Tel Aviv thought "perhaps making the billboard out of actual crashed cars would do the trick?"

They gathered together 80 cars that were involved in accidents, used them to construct a 20 metre tall object in the shape of a bottle and then placed the thing alongside one of the country's busiest highways and intersection with a simple message: Don't drink and drive.


1 comment:

Tal said...

Seen it this morning at the Glilot junction ... it's pretty big and Impressive... hope it will do the trick