New website for Paul Smith

One of my favourite fashion designer's, Paul Smith, has launched a new website.

The new site is both an e-commerce site and a brand showcase for the internationally renowned fashion business. (Smaller-scale online purchasing had already been available on the site since 2004, but it has now been ramped up). It's a simple, clean HTML interface with large, animated images and it results in a strong visual impact.

Paul Smith World is a section of the website which features creative and art projects by the designer. This will be refreshed on a regular basis to encourage users to return to the site.

The new site certainly offers an enhanced user experience and I imagine it will greatly drive online sales.