Gap rolls out iPad e-commerce app

Gap's free-of-charge app, called The 1969 Stream, is designed to promote the brand's 1969 Premium Jeans range, and has been created by digital agency AKQA.

It features exclusive content from Gap designers, musicians, and fashion experts, including a music video from US country rock group Truth & Salvage Co.

Additionaly, the app will include photographs of celebrities wearing Gap clothing and a Twitter feed from the brand's creative director Patrick Robinson.

A number of media brands, including the Financial Times, Wall Street Journal, Lonely Planet, and Condé Nast titles Wired, GQ, Vanity Fair, The New Yorker and Glamour, have each launched apps for the iPad and I can't wait to see how the new iPad format has inspired the very latest digital apps. Roll on late April and the UK launch of the iPad!

Meanwhile have any of our American friends played with an iPad yet? Let us know about your experiences!