Sunday, April 11, 2010

Nicorette 'films' - film parody ad

Nicorette have launched a TV and cinema campaign with ads parodying generic film genres by substituing the film stars' cigarettes with inhalators.

Following the first Nicorette inhalator campaign in 2007, there was still a large barrier to purchase, in that many consumers were self-conscious about using the product in public. To counter this, AMV BBDO have developed a campaign that they hope will further conventionalise the product's use.

Personally I belive they're still a great barrier to purchase because these inhalators still look fairly ridiculous!. As nice as these ads are. I believe it's a job for the product design team rather than a new ad campaign.

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