A 'colourific' Pantone Hotel has opened in Brussells

The Pantone colour system (a colour scheme that's universally used by art directors and designers) has colourfully clouded my professional life ever since I can remember, and I've got to admit I'm a sucker for the merchandise spin-offs, be they business card holders or coffee mugs, and now that a new Pantone Hotel has opened, I'm more than a bit intrigued.

The seven-floor hotel, just off Avenue Louise in the Belgian capital of Brussells, has 59 rooms and suites which use one of seven Pantone colour palettes, ranging from tranquil and aquatic to daring and fiery. The hotel says it expects guests to “[choose] a room that complements their mood through colour”. The bathrooms at the hotels come with Pantone Universe toiletries.

Apparently the bar offers Pink Champagne Pantone 12-1107, Lemon Drop Pantone 12-0736 and Daiquiri Green Pantone 12-0435 cocktails, and guests can additionally meet Pantone consultants for informal colour consultations.