Wednesday, September 8, 2010

Show the world your real face. On Sept. 18th, turn off your mobile device and get some real facetime

Click, send, call, text, Like, tweet, undo, reset, delete… it never ends. Which is why two marketing guys are dubbing September 18 “No Device Day” for consumers who might be too involved with their gadgets.

Mark DiMassimo, of ad firm Digo, and Eric Yaverbaum didn’t randomly choose September 18th for the latest installment of the larger Offlining ad campaign, though. It’s also Yom Kippur, considered by many Jews to be the holiest day of the year. On this day, also known as the Day of Atonement, observant Jews disengage from things like playing on their BlackBerrys, as well as other daily activities like writing, playing instruments, and even eating. To read more click here.

It's a good idea but sorry guys, it's been painfully executed.

1 comment:

Karen Cinnamon said...

Oh it looks like it's a copy of Johnson Banks' work for the science museum: