Grey Stockholm moves their entire site to Facebook

On Tuesday this week, Grey.se underwent a transformation. Now there's simply a link to facebook.com/greystockholm there.

"We're moving to Facebook
We want to be where people already are, and 2.5 million Swedes are on Facebook, so that's why we have moved our site to Facebook."

What the?... There's no clever use of YouTube like BooneOakley.com, nor is it the very clever javascripted Modernista.com social web framing of Modernista work on the web, but it's a move. To Facebook. Why?

Grey's David Schwieler explains: "We've been planning/doing this for a while. The big advantage is that one doesn't have to update ones ordinary homepage, which is both boring and complicated."

Source: Adland