According to a new Online High Street Report from web usability consultancy Webcredible, M&S has been voted the most user-friendly website of all UK high street brands.
It is a surprise result for M&S as its site only came ninth on the list last year. Meanwhile, WHSmith came joint second, whilst John Lewis maintained its place of third on the rankings.
The criteria used to evaluate the websites includes browsing, navigation, the checkout process , searching and product display pages.
Despite widespread improvements, there are some basic areas where retailers need to do better on, the report found.
Areas that could be improved include using the same form for logging on and registering, allowing customers to alter the number of products displayed on a page and changing the colour of visited links.
See the article in full on BBC News
Friday, October 23, 2009
M&S website voted most user-friendly
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1 comment:
I gotta say I was rather proud of that, even though I don't work there anymore. Strange huh?
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