Wednesday, April 20, 2011

Evian Baby Inside

Evian has followed up its "roller babies" ad with a new spot that flips adults into dancing babies.

BETC Euro RSCG's "Baby Inside" ad uses a series of images of people wearing t-shirts that have an image of a baby's body on the front, from the neck down.

The images are shown in quick succession, resembling a flipbook, to animate images and make them appear as though the baby images are dancing.

The “Live Young” strapline, strengthens the message of the Rollerbabies film by symbolising the effect of Evian on the bodies of adults of all ages.

Source: Brand Republic

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