Saturday, July 11, 2009

Evian’s Dancing Babies Ad Makes a Splash

That’s at least part of the thinking behind Evian’s new advertising campaign, which has taken off on YouTube, thanks to a troupe of infants breakdancing and roller-skating across the screen. The campaign, called “Live Young,” broke last week and has received more than 2.8 million views on YouTube in the U.S., and another 2.3 million internationally.

Babies breakdance and roller-skate with some CGI assistance in this innovative new campaign.

This isn’t the first time Evian has used babies to get the point across. In 1998, it ran a campaign featuring babies doing a synchronized-swimming routine.

Evian’s ad is getting plenty of adoring responses, mixed with the occasional “creepy” and “Soooooo fake.” What do you think of it?


avshash said...

One word - Horrific

Marie said...

Doesn't do much for me either. Very clever, but no real charm.

Georgina said...

the skating babies is a good idea... what are they advertising again?

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