'The Wilderness Downtown' interactive video project

On August 30, rock band Arcade Fire, together with Google and artist Chris Milk, launched an interactive video set to the band's track "We Used to Wait." Called "The Wilderness Downtown," the online project makes use of Google Maps and Google Street View to incorporate images of the viewer's hometown into the video.

Viewers begin the experience by providing their childhood address. The video experience then unfolds in multiple windows, taking viewers on a tour of their hometown to the tune of the Arcade Fire track. Users can also write a note to their younger selves in a tree branch-inspired font that is incorporated into the video.

Make a customized video for "The Wilderness Downtown"

Source: The Independent