Karen Cinnamon in Design Week: 8 August 2010

Design Week asked Karen Cinnamon, what alternative name she would have given the London bicycle hire scheme, which is currently called Barclays Cycle Hire?

"London's public spaces are being occupied by widespread swathes of characterless corporate branding. It's time to go against the grain with 'Bikesy'. A warm and informal name that alludes to the greatest visual revolutionary of our time, the one and only Banksy. All about the outdoors, it represents freedom, adventure, fun and creativity, it would also make the Barclays brand corporate cool, and the city feel inviting. I wonder who Banksy banks with?!"