Apple airs first iPad ad during Oscars

Apple screened its first TV ad for the iPad during last night's Oscars coverage, while the company's founder, Steve Jobs, was spotted at the event.

The song playing in the ad is "There Goes My Love" by a Danish band called The Blue Van, from its 2008 album "Man Up."

The spot was aired immediately after the motion picture "Up" from Disney/Pixar won the Best Animated Film award. Jobs is on Disney's board of directors and used to be Pixar's Chairman before Disney bought it in 2006.