Thursday, October 13, 2011

Own a colour, save a life

Dulux has launched a website initiative with Unicef in which users are asked to buy one of the 16.7 million colours that a smartphone screen can display in order to help the charity.

Through the website, the public, for a donation of at least £1, can put their name to their favourite colour and see themselves featured up alongside famous donors.

I bought 'Heartbeat Red':

Source: Creative Review

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