Dulux has launched a website initiative with Unicef in which users are asked to buy one of the 16.7 million colours that a smartphone screen can display in order to help the charity.
Through the website ownacolour.com, the public, for a donation of at least £1, can put their name to their favourite colour and see themselves featured up alongside famous donors.
I bought 'Heartbeat Red':
Source: Creative Review
Thursday, October 13, 2011
Own a colour, save a life
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