Friday, July 29, 2011

Mini Coopers as inflatable floats, to cruise the waves in style

It’s not the car pool you were expecting. For Mini Cooper, ad agency Access floated the idea of using life-sized, inflatable versions of the iconic car as swimming accessories.

The floats were designed as a summer promotional and entertainment tool, and in addition to a beach toy, the floats can be used as balloons for festivals or other outdoor events.

As of now, however, the cars are just a concept and have yet to hit the beaches.

Source: Design Taxi

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