It’s not the car pool you were expecting. For Mini Cooper, ad agency Access floated the idea of using life-sized, inflatable versions of the iconic car as swimming accessories.
The floats were designed as a summer promotional and entertainment tool, and in addition to a beach toy, the floats can be used as balloons for festivals or other outdoor events.
As of now, however, the cars are just a concept and have yet to hit the beaches. 
Source: Design Taxi
Friday, July 29, 2011
Mini Coopers as inflatable floats, to cruise the waves in style
Friday, July 8, 2011
innocent's new "Hungry?" book
Does the world really need a new cook book? Probably not. However, smoothie brand innocent's new recipe book, entitled Hungry? (published by 4th Estate, £20) really is rather lovely stuff
Beautifully laid out and designed to perfection - I'd love this book just for its graphics. The book is aimed at families with small children and, as well as over 100 recipes for straight forward dishes - some healthy and some indulgent treats - it is choc-full of helpful info like how to test for a good or bad egg, and an easy to read chart of what food is seasonal when. And there's plenty of fun stuff for kids to enjoy, such as the particularly excellent tips for how to make your popcorn last through an entire DVD. Also of note is the photography by Clare Shilland and the on-brand witty captions and copy in general – a trait which is one of innocent's strongest brand assets. Here a selection of spreads:
Source: Creative Review
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