Friday, November 26, 2010

The analogue Facebook

In a promotion for French telecommunications company Bouygues Télécom, DDB Paris recently devised a way to take your Facebook profile offline...

The agency realised that while people may share their most treasured memories and photographs via Facebook, the constantly changing nature of the site means that they can quickly be forgotten, or lost amongst the amount of info stored in a profile. So Bouygues Télécom created the option of turning your Facebook profile into an actual book.

Participants could pick up to ten friends to include in their book, and also pick the timeframe covered, whether it be a birthday, wedding or other significant event. As these images of Francis Peric's book show, the styling of the books were also thoroughly in keeping with Facebook's look. The application was a huge success, with the limited edition run of 1,000 books all requested within one hour.

When Facebook becomes a book from Siavosh Zabeti on Vimeo.

Agency: DDB Paris
Exec creative director: Alexandre Hervé
Creatives: Siavosh Zabeti, Alexander Kalchev

Source: Creative Review

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