Swedish ad students use Twitter and blog to 'pitch' for global Adidas brief

The Swedish ad agency Volontaire has challenged three of its interns to achieve the impossible: win the Adidas worldwide creative account within three weeks.

The agency has challenged the three students to develop ideas for a pitch presentation to Adidas and to blog progress of their ideas at www.theimpossiblepitch.com.

Volontaire is asking the students to adopt the Adidas approach of "impossible is nothing" in a bid to illustrate some of the agency's core beliefs, including that great ideas can come from anywhere and that companies no longer have the power to control their brands.

The students, who all attend Berghs School of Communication in Sweden, will reveal their full presentation on the website on Friday.

They have also been posting their thoughts and ideas on Twitter, Tumblr and YouTube.