Friday, July 25, 2008

This makes my heart melt...

This ad just puts a smile on my face. I LOVE IT!

You've seen Sony Bravia's first advert with the bouncing balls, and the second one featuring a big grey tower block with splashes of paint thrown at it, but this is the third, and best, in my opinion. Thanks to Tom Sheahan for sharing the wonderfulness of it with me.

Sony claim that this - the Play Doh advert - is the 'most ambitious piece of stop-motion animation ever undertaken', and that they used 2.5 tonnes of plasticine for the three weeks filming took in New York. Take a look and judge for yourself, but I'm going on record saying this is definitely their best yet. How can you not wuv the cute widdle wabbits, aaaaaah.

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