Monday, April 23, 2007

Financial Times rebrand

The Financial Times rebrand is a project I worked on recently whilst freelancing at TMW.

The 'World Business In One Place' strapline is illustrated by an image of a fabulous montage of iconic world buildings.

The new-look paper launched today so if you bought it, you'll have noticed the fresh new layout. The changes are fairly subtle ones, designed to enhance the FT's traditional strengths.

No comments: