"The coolest you'll look pooping your pants"

What is it with using babies to make really bad adverts? Another one's popped up in the form of Huggies new ad for denim-patterned nappies by JWT New York, with such priceless one-liners as ”The coolest you’ll look pooping your pants", ”When it’s a number 2, I look like number 1" and "My diaper is full ... full of chic"