How to make the most out of Snow Day

A huge group effort by random strangers on Hampstead Heath helped to produce an enormous snowball that was eventually pushed down the hill after much protestation from the safety police.

London snow provides blank canvas for branding

An innovative and quick-thinking creative agency, took advantage of yesterday's blizzards to deliver a 'snow-tagging' campaign for sports channel, Extreme.

Curb, which provides branding and advertising solutions using only natural resources, stamped over 2000 Extreme logos onto 350 London locations.

Parked cars, post boxes, walls and central London’s shopping hub Oxford Street, were all branded with the logo, which was applied using a laser cut stencil.

Al Gosling, CEO of Extreme Group, said: "Extreme has a long history of both branding innovation and association with alpine adrenaline living, but it’s not very often we get to bring these both together onto the streets of London.