Apparently no scene has been repeated and everything was uttered as is on this keynote (with even a few 'amazing's taken out).
Thanks to my 'Mac buddy'. Avishay for this.
Monday, February 8, 2010
iPad Keynote in less than 180 Seconds: Incredible, Beautiful, Amazing
Google splashes out $5m on Super Bowl with a beautifully simple ad
Google's aversion to advertising its search engine on TV ended with a bang on Sunday night as the company paid an estimated $5m to run a commercial during the Super Bowl.
The minute-long spot marks the biggest venture into mainstream advertising for a company that has become notorious growing almost exclusively through word of mouth and online exposure.
Google's "Parisian Love" commercial, which featured a variety of plugs for the company's search engine played out as a virtual love story, was aired during the game's third quarter and lasted a full minute.
As one of the world's most-viewed TV events, the Super Bowl is a opportunity for advertisers to reach huge audiences in one swoop - and a notorious cash cow for the NFL. With companies charged around $2.5m for a 30 second spot last year's game, which lasted just over three and a half hours, made $213m from advertising alone.
While is not the first time that Google has ventured into mainstream ads – in recent months the company has promoted its web browser, Chrome and run an international campaign to publicise its web-based software - it has done little or no external marketing of its search engine for most of its life.
Indeed, such has been the antipathy towards promoting its basic products through traditional channels that senior executives have even launched attacks on the company's rivals for using advertising.
In an interview on Fox Business News last summer, Schmidt railed against Microsoft for trying to spend their way to a market-leading position.
"You don't buy it with ads," he said. "You earn it, and you earn it customer by customer, search for search, answer by answer."
According to advertising experts, Google's Super Bowl debut was a hit: Tim Calkins, a professor of marketing with the Kellogg School of Management at Northwestern University in Illinois, said Google's advert proved the most successful during this year's event, according to their tests.
"The Google spot laddered up to the emotion but maintained function," Calkins said.
Friday, February 5, 2010
Latest Work: branding for the new generation of kidswear for Marks & Spencer
Logo, branding and web site landing pages for 'Rock Royalty', the new generation of kidswear for Marks & Spencer.
See the branding live here and the design for 'Behind the Scenes at the photoshoot' here.

Brilliant stop motion: Oren Lavie Grammy Award nominated music video
JUST BRILLIANT: Oren Lavie, the Israeli singer, has just won a Grammy Award nomination in the Best Short Form Music Video category. His video is showing a girl in bed using stop motion technique. It was made of 2,096 still photographs, which you can now buy for $250 each. Is it worth it?
Thursday, February 4, 2010
Nice envelope design

Great idea by Beste Miray. Design it, then post it from your exact location
What a great ad: Honda do it again with their latest 'Everything we do'
The TV spot was created to support the British-built Honda Civic launched on 17th December 09. The ad showcases the breadth of Honda's engineering experience; from ATVs, to marine engines, motorcycles, and the humanoid robot ASIMO.
Another winner from Wieden + Kennedy
Tuesday, February 2, 2010
Supermodels Kate Moss, Naomi Campbell and Lara Stone on eight separate covers for LOVE magazine
Condé Nast has produced eight different covers for the latest issue of its fashion and lifestyle magazine, Love, featuring naked cover stars including Kate Moss, Naomi Campbell and Lara Stone.
Each is photographed naked in an identical pose by photographers Mert Alas and Marcus Piggot and feature in a 40-page shoot.
The other models who will appear in the magazine, published on Monday next week, are Natalia Vodianova, Amber Valetta, Jeneil Williams, Kristen McMenamy and Daria Werbowy.
Katie Grand, the Love editor, said the magazine had chosen the women who are generally acknowledged to be the most beautiful in the world for the "fashion icons" issue of the bi-annual magazine.
"For this issue of Love, we took eight women who are generally acknowledged as the most beautiful in the world, got them to show off their bodies – widely regarded as the most perfect in the world – and photographed them in exactly the same position for the cover," Grand added.
Alas said: "It was interesting to study them naked, all in the same pose, as they are all so different, but all so powerful-looking."










