Friday, August 30, 2013
Introducing "Smashing The Glass", my new blog all about cool, creative and original Jewish weddings.
Tuesday, June 4, 2013
Wednesday, March 20, 2013
Wednesday, March 6, 2013
Tuesday, January 8, 2013
The Expedia print campaign from Ogilvy uses airport IATA codes to great
effect: just don't expect to see any references to Fukuoka. It's truly creative work, beautifully executed.
The campaign was created by Jon Morgan and Mike Watson. "It all started when we saw a woman walking through Heathrow with the word FUK hanging from her suitcase," they say. "Turned out she'd just flown in from Fukuoka in Japan. That got us thinking, 'maybe there are more'."
Indeed there were – over 9,000 airports around the world, each with its own 3-letter IATA code used to identify the destination of bags.
"We trawled through each and every one looking for useable words, half-words and 'almost words'," the team say. "It's amazing what the brain pieces together and makes sense of."
So did they write the copylines to fit the available codes or vice versa? "Some just happened straight away, some we went looking for like WSH EWE WRE ERE [Brookhaven, Ewer Indonesia, Whangarei, Erave] and SUN SEA SND SEX [Sun Valley, Seattle, Seno, Sembach] as they were travel specific," they explain.
"Others came from writing all the useable codes we could find on a huge sheet of paper and just slogging away until words or phrases made us smile. Each code is real, we tried to get real tags but each one is numbered for security reasons so we made faithful reproductions to get round the problem. We designed, printed, aged and then photographed, took a long time but we wanted it to be as real as it could be.
"At one point we had 36 ads mocked-up. 9 executions eventually ran. There were some amazingly rude ones, which unfortunately will never see the light of day..."
Source: Creative Review
Thursday, September 13, 2012
Tuesday, September 4, 2012
The invite, image above, offers a subtle hint as to what the event will unveil. The text reads “It’s almost here,” with a large Calendar-style 12 beneath. There’s no direct mention of the iPhone, but the shadow of the 12 is a looming 5 — a pretty clear indicator of the focus of the event.
The next iPhone is reportedly slightly longer than the current iPhone 4 and 4S, allowing for a larger 4-inch display. It’s also expected to feature a smaller, redesigned dock connector. According to parts leaks, the rear of the device is dominated by a large metal panel, rather than glass, as on the current iPhone.
Monday, July 23, 2012
Tuesday, July 17, 2012
Tuesday, June 26, 2012
Wednesday, June 20, 2012
Friday, June 15, 2012
Wednesday, June 6, 2012
Wednesday, May 30, 2012
Wednesday, May 23, 2012
Tuesday, May 22, 2012
Wednesday, May 16, 2012
Friday, May 11, 2012
Wednesday, May 2, 2012
Thursday, April 26, 2012
Monday, April 23, 2012
Tuesday, April 3, 2012
Monday, April 2, 2012
Wednesday, March 28, 2012
Karen Cinnamon was Creative judge last night at the 2012 Freelancer of the Year awards
The awards – the brainchild of recruitment company Xchangeteam and trade body the PCG, the voice of freelancers in the UK – recognise the best freelance talent in the UK media and communications industries.
Judges from the marketing, media and communications community selected six category winners and one overall winner. The categories were: Digital Excellence, Creative, Marketing, PR and Communications, and Agency Client Services
Judging the Creative category, Karen Cinnamon applauded “the proof that an inspired freelancer not only exceeds their brief, but can add value in ways their clients hadn’t even envisaged.”
With live tweets throughout proceedings under the hashtag #FOTY, the Freelancer of the Year awards were presented in Holborn House, WC1. 2012 was the event’s eighth year.
Tuesday, March 27, 2012
Wednesday, March 21, 2012
Monday, March 19, 2012
Friday, March 16, 2012
Wednesday, March 14, 2012
Tuesday, March 13, 2012
Thursday, February 23, 2012
What could possibly possess you to pay $30 for 4 bottles of Diet Coke? Bear in mind that the bottles do not contain Diet Coke either... The answer might be these limited-edition bottles covered in snazzy designs by Diane von Furstenberg.
If designer Diet Coke sounds a little too decadent for you, this collaboration does have its angelic side: 100 percent of the proceeds go to the Foundation for the National Institutes of Health (FNIH) in support of The Heart Truth program for women's heart health research.
Tuesday, February 21, 2012
Marks & Spencer has launched an online version of its discount outlet stores, as part of its multiplatform strategy.
&S Outlet will offer up to 40% off M&S clothing ranges including menswear, womenswear, lingerie and children’s wear and will feature items from recent M&S collections from its brands including Per Una, Autograph and Collezione.
M&S currently operates 50 Outlet stores in the UK, but has never been available online.
The M&S Outlet site stands alone from the core M&S website and is operated by http://www.blogger.com/img/blank.gifAmazon, meaning customers can use Amazon accounts on the site, but they cannot return items to M&S Outlet or high street stores.
A spokesperson for M&S says that while the online Outlet store is not fully integrated with the rest of the business, it has been designed “to cater for the way customers are shopping now” and is likely to be integrated with the new M&S ecommerce platform due to launch in 2013.
CEO Marc Bolland set out his long-term plans for building a multiplatform business last year, including ending its partnership with Amazon, which currently provides M&S’s main ecommerce website, to develop a bespoke and fully integrated online platform due to launch in 2013.
Source: Marketing Week