Tuesday, May 26, 2009

So exclusive, even you can have one

Here's an ad for the super-exclusive new Visa black card. "It's not just another piece of plastic. Made with carbon, it's the ultimate buying tool."

Amazingly, it's limited to just 3,000,000 people and advertised with full page ads.

When mass marketers try to market exclusivity, the paradox always catches up with them...

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