The Evening Standard says sorry, or perhaps it's Sony?

In anticipation of its relaunch next week, The Evening Standard has launched this surprising new campaign (by McCann Erickson), which aims to firmly distance itself from the newspaper’s previous incarnation.

The London newspaper, which was bought by Alexander Lebedev from the Daily Mail earlier this year, has had a reputation for having a somewhat negative take on life in the UK capital. This poster campaign seeks to signal the changes on the way by apologising for various perceived sins, including complacency, predictability and the afore-mentioned negativity. None of the posters mention the newspaper by name, but simply carry its Eros logo.

In my opinion the typography's not great. No power. The Economist would have handled the campaign much more intelligently, and if the Daily Mail were to do something similar, how could it possibly apologise enough?....