Wednesday, August 31, 2011

Massive Diet Coke

In order to celebrate Coca-Cola’s 125th anniversary, this September the company will be introducing a limited-edition design of Diet Coke that will be on shelves for an as of yet undisclosed period of time. It could be three months, it could be three decades.

It's a stunning redesign (by Turner Duckworth). Absolute simplicity and boldness. No visual fizz, no gratuitous waves, no fake sweat drops. Just a great big Diet Coke logo which is instantly recognisable.

Also notice how, at a given angle of the can, you can see a big “ok”. I'm not sure if that was intentional, but it’s a nice touch.

Source: Brand New

No comments: