Facebook has launched a stand-alone community site where creatives can share ideas, comment on campaigns and learn what it takes to create a successful page for a brand.
Facebook Studio is a sortable gallery of marketing campaigns and it looks like it will be very useful to digital marketers and creatives.
You can search for the most liked campaigns, the most shared campaigns, by language, region and other criteria, and it’s been created because Facebook has been asked for examples and tools for social media campaigns.
You can also search by brands and by sector, and in the Learning Lab tab are detailed explanations of all the Facebook marketing tools available, so it’s easy to keep up to date (or even get up to speed if you’re a complete beginner).
And even if you’re one of those people who derides any borrowing of ideas, it can also be a good way of checking out if you’re idea truly IS a first for Facebook.
Anyone can look at it. You can also upload your own work for others to admire (agencies and clients are credited).
I know it’s an ill wind that blows no good, but are there winds that blow no bad? Facebook benefits because it gets more brands signing up for campaigns; consumers benefit by getting more entertaining campaigns (hopefully); and agencies benefit from sharing intelligence. Go and explore!
Source: The Wall