Monday, February 7, 2011

The colours of the Top 100 web brands

In the world of brand design, choice of colour provides the potential for a wealth of carefully crafted and powerfully communicated messages about your brand.What is the most popular and dominant colour online?

Creative community blog COLOURlovers researched the brand colours of the world's top 100 sites and discovered that the web landscape is dominated by a large number of blue brands, however red does occupy a large amount of space. What’s driving this? You would expect that companies organise extensive branding research and market tests to select the colour/s that project the correct message to entice the consumer to the brand. Unfortunately many of the brands that have grown to be global web powerhouses started as small web startups, while large corporate giants with branding departments spend quite a lot on market research, branding, etc.

Lots of the sites listed above got started with brands created by the founders themselves with little to no research into the impact their color choice would have.

Mark Zuckerberg, the founder of Facebook was once asked why he chose blue for his site design… “I’m colour blind, it’s the only colour I can see.” …and now 500 million people around the world stare at his mostly blue website for hours each week. (COLOURlovers)

While the initial rationale for the brand colours may be trivial, the impact that these dominant brands now have in the web landscape will no doubt influence smaller companies wishing to share the positive colour associations they created. Therefore blue and red will most likely continue to dominate, but we can hope that new brands entering the market take a different perspective and decide to push the colour boundaries of their brand.

Source: Truly Deeply

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