Wednesday, May 19, 2010

Wenlock & Mandeville: London's Olympic mascots

After the design community's reaction to the London 2012 logo, the mascot was always going to be a difficult job. But UK agency Iris has just unveiled not one, but two characters for the Olympic and Paralympic Games: Wenlock and Mandeville. Both are clearly of the digital age and will be used over various social media, websites, animations, YouTube and Twitter etc (yes, both Wenlock and Mandeville already have Twitter feeds).

As Nick Asbury perceptively pointed out, what do two slick, glossy, near-identical characters claiming to represent the nation... one blue, one yellow.... remind you of?

Source: Creative Review

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