Monday, March 29, 2010

Two great examples of guerilla advertising

1. No more living in denial about the size of your waist line, thanks to this fantastic albeit terrifying guerrilla marketing initiative from the health club chain, Fitness First.

Unsuspecting commuters in the Netherlands are faced with viewing their body weight in bright lights - quite literally - when they take a seat at this Rotterdam bus stop. Scary to say the very least, but extraordinarily clever and likely to increase membership numbers at the local Fitness First.

2. Nikon took its cue from our celebrity-obsessed paparazzi culture to launch the brand's D700 model in Korea.

At a busy Seoul subway station, Nikon mounted a huge interactive, light-box billboard displaying life-like images of paparazzi. Huddled together as if at a premiere, the "paps" appear to be jostling and competing for the best celebrity snap. The celebrities in this case were the passersby, who automatically triggered a deluge of flashing camera lights as they walked past the billboard.

The accidental superstars then followed the red carpet all the way out of the station and into a mall - directly into the store where they could purchase the new D700.

Both examples sourced from The Cool Hunter

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