I'm currently working on an e-comms project for fashion retailer, New Look, and whilst doing so, have learnt about their fabulous new interactive online channel: New Look TV. It's essentially fashion TV that’s styled by their customers.
The shows are a combination of fashion and entertainment that put the spotlight firmly on the creativity and personalities of New Look customers. Their excitement about fashion gives the content its energy and pace while the user generated element of the shows and the channel enable everyone – both staff and customers – to get involved.
What a brilliant idea! Check out the beautifully designed channel here, and a sample show below:
Tuesday, October 13, 2009
New Look TV: what an innovative idea
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